You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing McKinsey .
ANA has found 11 results for you, in 204 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A framework for improved CRM analytics

This paper focuses on helping CRM and analytics managers choose the analytic approaches and tools that best match an organization's readiness to receive and use them. CRM and analytic leaders often believe that complex value models and sophisticated...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: David Harding, Edgar Ortiz
Company: McKinsey & Company
March 17, 2002
×

Citation

Harding and Ortiz (2002a, March 17). A framework for improved CRM analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-framework-for-improved-crm-analytics


Research papers

Build strong brands and develop communications

Segmentation using values related variables is increasingly being used in Asia to help in the positioning of brands and to drive marketing communications. This paper addresses some of the drawbacks and limitation of this approach. In particular, it...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Michael O'Donohue, Tamsin Addison
Company: McKinsey & Company
November 1, 2000
×

Citation

O'Donohue and Addison (2000a, November 01). Build strong brands and develop communications . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/build-strong-brands-and-develop-communications-